Бесспорно, зеркалок продаётся меньше. Но если взглянуть на цифры, то вообще всех камер продаётся меньше.
Авторы рапорта ( LensVid ) называют главные по их мнению причины этой ситуации.
WHY DID ALL THIS HAPPEN?
There are several theories why there was such a significant drop in the entire camera market.
1.Smartphones killed the compact camera market – you’ve got to admit there are more and more smartphone photographers. Compared to 2015, there was a 5% increase in smartphone sales in 2016. And to be fair, phone cameras do get better and better. But we’ll get to this again later.
2. Mirrorless aren’t fulfilling their promise – as I’ve followed Nikon quite devotedly over the past couple of years, I still remember the fuss when their first mirrorless camera was released. According to LensVid, mirrorless manufacturers tend to make a lot of noise about these cameras, yet they stay stagnant.
3. The DSLR market is shrinking – this is quite obvious, but contrary from the common opinion, it’s not only because of the rise of the mirrorless. It’s probably the combination of reasons. Beginners rather choose to stick with their smartphone camera than buying a DSLR, which wasn’t the case only a few years back. As I mentioned earlier, the phone cameras keep getting better, and you can get a decent photo quality. And they are certainly going to improve even further. So, many people choose to keep on shooting on their smartphone instead of investing in a new camera.
4. Cameras are for older people – this is an interesting point of view. You can’t see it in the numbers, but look around you. Aside from professionals, a younger generation isn’t generally interested in cameras. They prefer using their smartphones for taking photos. This is not the case only when taking snapshots, but even at the point when they actually get interested in photography.
И с ними трудно не согласиться. Чем же по их мнению это грозит?
WHAT DOES THIS MEAN FOR THE FUTURE?
In the last report, Lensvid were too optimistic about the camera market and predicted that the market would grow in 2016. But after getting these results, they are more cautious with the predictions. So, their predictions for 2017 are:
1. The global camera market will drop below 20 million units.
2. Camera manufacturers will continue to cut jobs (and lose money).
3. We will see less innovation.
4. The focus will switch to professional segment and prices will increase. We even had a hint of this from Nikon’s plans for future, where they stated they will focus more on high-end cameras and lenses.Can all the existing camera manufacturers survive this change in the market? So far they’re holding up, despite the fact that the level of camera market is significantly smaller than at the beginning or middle of the decade. However, the last prediction is that some of the large camera manufacturers may disappear from the market by the end of the decade.
5. Can all the existing camera manufacturers survive this change in the market? So far they’re holding up, despite the fact that the level of camera market is significantly smaller than at the beginning or middle of the decade. However, the last prediction is that some of the large camera manufacturers may disappear from the market by the end of the decade.
И видосик для привлечения внимания.
От себя добавлю. Если вам просто хочется шлёпать фотачке "на память" и делиться ними в соцсетях - то действительно никакая камера вам не нужна, от слова совсем. Но если вдруг кто то решил открыть в себе дар светописца - выхода нет, придётся отнести в магазин фототехники кровные шекели. Хотя справедливости ради следует сказать, что многим лучше этого не делать...